The generation of young people born around the turn of millennium is characterized by a lifestyle that is in tune with technology. They have grown up with the internet and mobile communication, like working in teams and value the enjoyment of work. In addition, they long for professional recognition and independence. In many places craft can be an ideal breeding ground for these generations, if it is sexy enough. Young people no longer have to perform as their predecessors as petitioners, but can choose. More and more it is the companies that have to promote their favor as future employees.
Digitalisation is a decisive factor here. This starts with a craft company's own website, goes beyond the use of social networks and ends with digitizing business processes. When coworkers chat with their bosses, an order status is tracked via app, and coworkers have a realistic chance of self-employment, it's cool and sexy to work in craft, too.
Digitalisation in the craft sector has positive effects, both internally and externally. For potential new employees, a digital company is modern and innovative. Internally, many processes in craft can be accelerated and simplified by networking. Paperless order coordination and processing offer significant benefits for craft businesses. At the same time, customer satisfaction increases as all information can be made available to a customer in real time. Entrepreneurs, employees and customers are always up to date.
We are convinced there is no way around digitization. But we also know that the craft needs workable solutions: Easy to use, without hours of training, mobile and stationary. Our solution takes these requirements into account: zip.app is always there, bundles information, organizes appointments, translates discussions, connects business partners, documents performance levels and sends invoices. This makes craft attractive. For an entrepreneur as well as for an employees.
A free download of zip.app will be available from the beginning of September 2018 in the Apple App Store and on Google Play. There will also be a desktop version.
We are looking forward for your feedback. Feel free and reach out anytime via firstname.lastname@example.org.